With life expectancy continuously increasing and the growing population of the elderly, societies are undergoing massive changes. Silver economy – services and products dedicated to elderly people – is emerging as an important sector of the economy and is developing rapidly. On the one hand we are dealing with health and care services, on the other hand with services meeting other needs of elderly citizens such as social activation or housing. We work with local government representatives, investors, organizations dedicated to senior citizens, and other market stakeholders. PCG supports its Clients at every stage of the process when creating innovative products and services for senior citizens. We provide expert knowledge, leading analytical tools, valuable external perspective, and practical experience coming from direct work with elderly people.
PCG offers qualitative and quantitative market analysis. Using the full range of research techniques we help to assess the potential of the market for a given type of service, define the target group, and determine the preferences of consumers. We use our experience gained in the long‑term care sector, and thus knowledge of the needs and preferences of the elderly, as well as our skills in demographic and economic forecasting, to help assess the need for services dedicated to senior citizens regionally or nationally. In addition to the analysis estimating market capacity, we also involve senior citizens themselves in our market research process. This way we help our Clients better understand the needs of the end users, to customize the services provided to their preferences and set the price at a level that will guarantee market success.
PCG provides advisory services to assess the profitability of the investment, and to select the right market entry mode. We specialize in developing financial models, business plans as well as strategic and operational plans, both for local government and private entrepreneurs. We offer a full package of services - from the definition of the concept of the project and options for its implementation, through market testing with potential stakeholders interested in joining the project (e.g. financial investors or contractors), to the economic and financial analysis taking into account potentially available funding from the EU and subsidies from other entities.
Senior citizens are demanding customers that vary greatly in terms of their needs. They are also consumers that are more at risk of unfair market practices. PCG provides comprehensive audits to confirm the highest quality of services and products dedicated to senior citizens, both in the long‑term care sector and other markets. We help organizations and companies adapt their services, products, marketing campaigns or internal processes to meet the needs of senior citizens as customers and thus gain an important competitive advantage in a market with growing financial potential.
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